International Event Partners
An increase in interest in the African continent has led to a spate of investment into the market. It is the last frontier for business events and breaking into it means you can position your events as market leaders. However, difficulties in resourcing event projects, knowing who to partner with locally and understanding the local markets is making it difficult to launch in Sub-Saharan Africa in particular.
If you are a B2B event company looking at expanding into Africa but are finding it difficult to make the proposition work for you then AES has the networks and a business strategy that will support your goals.